This past week, NASCAR announced a new agreement for its at-track merchandise business. It is expected that the new 10 year agreement will benefit the fans to give them a better shopping experience.
Fanatics has now acquired exclusive rights from NASCAR which will make it the primary retailer for all sorts of NASCAR team and driver merchandise
The company is already behind a number of online stores for hundreds of the top sports leagues and teams in the nation. Fanatics likewise has a long history running NASCAR’s e-commerce business successfully.
As a result of those announced changes, the traditional souvenir trailers at the tracks will make way for their new trackside retail model. Rather than offering popular souvenirs in trailers, the new model will comprise of climate controlled retail environments.
For fans this will have a number of benefits such as a bigger selection souvenirs, more merchandise for children and women and overall better ways to browse and shop.
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